漫長(zhǎng)曲折的亞馬遜運(yùn)營(yíng)路上的坎坷-賬戶(hù)限制申訴

本文經(jīng)授權(quán)轉(zhuǎn)載自：五爺跨境圈  

一個(gè)賬號(hào)從注冊(cè)開(kāi)通到成長(zhǎng)再到穩(wěn)定，是一個(gè)漫長(zhǎng)曲折的過(guò)程，作為賣(mài)家都應(yīng)該知道， Amazon 平臺(tái)是一個(gè)倡導(dǎo)誠(chéng)信經(jīng)營(yíng)的網(wǎng)站，任何一個(gè)小的操作不當(dāng)都有可能導(dǎo)致賬號(hào)夭折。因此尊重平臺(tái)規(guī)則，注重銷(xiāo)售產(chǎn)品品質(zhì)，處理好售后是買(mǎi)家的長(zhǎng)久生存之道。

申訴信表達(dá)內(nèi)容：

1.道歉承認(rèn)過(guò)失表明誠(chéng)意

2.將問(wèn)題逐條清楚列出分析

3.依照問(wèn)題順序提出改進(jìn)方式

4.以加強(qiáng)語(yǔ)氣強(qiáng)調(diào)改進(jìn)的決心

5.表達(dá)想要收到回信的迫切

申訴流程：

1. 提交資料申訴

2. 回復(fù)申訴失敗

3. 再次提交申訴

4. 第二次申訴失敗，亞馬遜通知不再回復(fù)

5. 資料重新準(zhǔn)備提交申訴信

6. 換模板重新提交申訴信

7. 換模板再重新提交申訴信

8. 亞馬遜回復(fù)郵件，告知我為何沒(méi)通過(guò)，是因?yàn)樾庞每▎?wèn)題

9. 回復(fù)績(jī)效團(tuán)隊(duì)：信用卡已經(jīng)更新

10. 回復(fù)已經(jīng)可以正常銷(xiāo)售

被關(guān)閉銷(xiāo)售權(quán)限的賬號(hào)

申訴前自查：

01 搞清楚是什么原因?qū)е履愕馁~戶(hù)銷(xiāo)售權(quán)限被移除

02 檢查產(chǎn)品Listing有沒(méi)有那些違反亞馬遜的政策

03 概括你發(fā)現(xiàn)的與賬戶(hù)銷(xiāo)售權(quán)限被移除有關(guān)的問(wèn)題，提供一個(gè)能夠有效解決相關(guān)問(wèn)題的行動(dòng)計(jì)劃。

04 補(bǔ)救計(jì)劃寫(xiě)完后發(fā)送給亞馬遜希望其恢復(fù)您的賣(mài)家銷(xiāo)售權(quán)限。

申訴郵件內(nèi)容分解：

第一部分：先向亞馬遜表示感謝，之后介紹下店鋪已經(jīng)取得的成績(jī)（開(kāi)店時(shí)間、訂單量交易額）最后表明意識(shí)到自己的錯(cuò)誤，闡釋原因。

第二部分：列出整改措施（提高高標(biāo)準(zhǔn)服務(wù)、熟悉亞馬遜店鋪規(guī)則等等）

第三部分：結(jié)尾標(biāo)識(shí)再次懇請(qǐng)亞馬遜給予自己一次機(jī)會(huì)

Dear Amazon seller support:

This is *(店鋪名) writing to you.

As we are new sellers on Amazon, we just sold our first item on 2024-*-*, and to date we have sold *** orders on Amazon. We are very thankful that Amazon can provide such a chance for us to deliver good products to customers. And we plan to provide more quality products on Amazon and increase our sales to $*,*00,000 a month with *** orders and grow 40-50% every month. However, we were not so familiar with how to meet the performance standard, to this point we admit it is our fault. We have updated listing details and customer service standards for our items and promise to do our best to serve customers well on Amazon if we are allowed to sell again. Would you please consider the seller's account rating and the rapidly increasing sales in our store?

We have never received any negative feedback on our account and there are still

waiting to be shipped on FBA on ***day, we hope you could give us a chance to improve!

to improve! If we get the valuable opportunity to sell on Amazon, we will do the following

01 Absolutely, we will learn all the policies and rules about selling

on your platform.

02 We will review the listings in our account to see if they provide enough information for customers to make the right decisions.

03 We will focus on waiting for items to be shipped to customers. Double check to confirm customers will receive their happy items.

04 Use FBA shipping service to give customers good shipping service. Educate things of our own warehouse to triple check awaiting shipping orders every day to confirm

all products are on their way to customers.

05 Automatically find out order problems and solve them with customer within 24 hours.

with the customer within 24 hours. Any complaints or product problems we will solve them in proper way within one day in favour of customer's right.

06 We will build our own ERP to manage the running for Amazon selling. To control customer services and shipping services with accurate data.

Sincerely,

We write this. We will try our best to provide our sales on Amazon. We believe that Amazon will seriously consider this issue, and for us, there is a hope, a new chance! We will always provide good products and services to customers selling on Amazon. We look forward to your response.

Best regards.

店鋪名

產(chǎn)品侵權(quán)申訴

·店鋪 listing 的標(biāo)題、描述、圖片、五點(diǎn)描述和關(guān)鍵詞

申訴郵件內(nèi)容分解：

第一步：檢查以上提到的產(chǎn)品描述相關(guān)關(guān)鍵點(diǎn)，承諾以后不會(huì)再有品牌侵權(quán)的錯(cuò)誤（即陳述自己的行動(dòng)）。

第二步：如果發(fā)現(xiàn)任何侵犯知識(shí)產(chǎn)權(quán)的產(chǎn)品或清單，我們將銷(xiāo)毀這些產(chǎn)品或刪除這些清單。

第三步：承諾以后會(huì)認(rèn)真注意和學(xué)習(xí)平臺(tái)的所有政策和規(guī)則。日后上架產(chǎn)品，會(huì)先核實(shí)知識(shí)產(chǎn)權(quán)問(wèn)題，確保產(chǎn)品不會(huì)違反任何其他賣(mài)家的品牌權(quán)益或?qū)＠麢?quán)益，或復(fù)制他人的標(biāo)題、圖片和描述。

·留意所有在售的產(chǎn)品

申訴郵件內(nèi)容分解：

第一步：如果有顧客反饋不滿(mǎn)意或投訴產(chǎn)品有問(wèn)題，我們承諾會(huì)在 XX 小時(shí)內(nèi)幫客戶(hù)解決問(wèn)題，為客戶(hù)提供最好的購(gòu)物體驗(yàn)（讓亞馬遜相信你是為客戶(hù)著想）。

第二步：日后出售的產(chǎn)品將由自己親自設(shè)計(jì)商標(biāo)和設(shè)計(jì)產(chǎn)品包裝，向亞馬遜保證產(chǎn)品都是真實(shí)的，而不是直接從供應(yīng)商渠道直接采購(gòu)，以防止任何可能出現(xiàn)的商標(biāo)侵權(quán)和包裝設(shè)計(jì)侵權(quán)的情況發(fā)生（如果有條件的話）。

第三步：如果有任何銷(xiāo)售問(wèn)題，我們將盡快向亞馬遜尋求幫助，而不是盲目銷(xiāo)售，避免再次觸犯亞馬遜規(guī)則。

Dear Amazon seller support, 

Thank you for your concern about our account.

We received notification today that our seller privileges have been

because we are infringing intellectual property rights. We are reviewing the listings immediately. Firstly, we are very sorry for our ignorance, we are new to Amazon selling, having started business on Amazon in August, we lack the rules and policies when selling on your platform. Secondly, as the items of Amazon seller performance stated, we did not know that this product has its own brand, to this point we acknowledge it is our fault. We have removed the listing and promise we won't sell it again on Amazon. Would you provide the owner's contact information? I would like to apologise to him for my ignorance and for the damage caused to others. Would you please consider the account seller rating and customer feedback to us? We have provided customers with both good products and excellent customer service. We never received any complaint or negative feedback. If you can give us a chance, we will do as follows:

01 Absolutely, we will look through all the policies and rules about selling on your platform.

on your platform.

02 We will review the listings in our account to see if there are any that

If so, we will correct them immediately.

03 I will review all of my sold products, if the customer has any

dissatisfaction or product problems, I will be here within 12 hours for them to solve the problem, and offer them the best shopping experience, please trust me.

04 If any selling questions, we will consult Amazon for help as soon as possible, instead of selling blindly.

We believe that Amazon will seriously consider this issue, and for us, there is a hope, a new chance! We will always provide good products and services to customers selling on Amazon. We look forward to your response.

Best regards.

店鋪名

亞馬遜跟賣(mài)申訴

申訴郵件內(nèi)容分解：

第一部分：強(qiáng)調(diào)你只有一個(gè)賣(mài)家賬號(hào)，并且賬號(hào)的行為表現(xiàn)良好，并沒(méi)有違規(guī)的幾率，而且還是優(yōu)質(zhì)賣(mài)家，也可以舉些例子，比如說(shuō)自己的產(chǎn)品很受歡迎，銷(xiāo)量好、五星review 很多之類(lèi)的情況說(shuō)明一下。

第二部分：試著提出重新核查或者告知關(guān)聯(lián)了什么賬戶(hù)才導(dǎo)致被封號(hào)。

第三部分：最后保證你會(huì)嚴(yán)格遵守亞馬遜的規(guī)則，提供更好的服務(wù)和商品給顧客。

亞馬遜申訴時(shí)長(zhǎng)亞馬遜申訴一般需要多久呢？

其實(shí)待回復(fù)的時(shí)間不會(huì)太長(zhǎng)，一般 2 天之內(nèi)就會(huì)有回復(fù)；如果收到的回復(fù)是處理方案不完整，那就繼續(xù)補(bǔ)充完善方案吧；如果亞馬遜要求你重新修改行動(dòng)計(jì)劃，可能需要 3 周之后才能得到回復(fù)；要是超過(guò) 7 天沒(méi)有回復(fù)申訴郵件，可再發(fā)一次申訴。

注意：

這些模板只是提供給你一個(gè)申訴思路，生搬硬套是不會(huì)真實(shí)的表達(dá)出一個(gè)人的真情實(shí)感的。所以不要直接摘抄，直接模仿，你的郵件內(nèi)容反映出來(lái)的內(nèi)容必須是真誠(chéng)、誠(chéng)懇、有說(shuō)服力的，制定的計(jì)劃必須是切實(shí)可靠的，郵件不必太長(zhǎng)，一個(gè)人的接受能力有限，亞馬遜工作人員也是，所以懂得什么是重點(diǎn)很重要。

（封面圖源：圖蟲(chóng)創(chuàng)意）

（來(lái)源：雨果網(wǎng)的朋友們）

以上內(nèi)容僅代表作者本人觀點(diǎn)，不代表雨果跨境立場(chǎng)！如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與雨果跨境取得聯(lián)系。