?亞馬遜封店申訴郵件模板，申訴郵件標(biāo)準(zhǔn)套路

亞馬遜被封號(hào)的申訴郵件要怎么寫，相信不少的賣家都有寫這類郵件的經(jīng)驗(yàn)，然而申訴郵件并非是看你的辭藻如何華麗，更重要的還是內(nèi)容，其實(shí)也不難，都已經(jīng)有人整理出固定的套路了。

有些賣家數(shù)封申訴信過去如同石沉大海，但有的賣家賣家居然花半天時(shí)間就成功解封，他是怎么做到的？

封店原因

事情要追溯到事發(fā)當(dāng)天，下班前還顯示賬戶狀況為健康，當(dāng)天一上班就發(fā)現(xiàn)有風(fēng)險(xiǎn)了。由于之前試過有賬號(hào)一直顯示有風(fēng)險(xiǎn)但都很久沒被封店， 所以覺得有時(shí)間改。

讓人意想不到的是，下午突然就收到了亞馬遜的賬號(hào)凍結(jié)通知，有風(fēng)險(xiǎn)提示僅一天不到！店鋪是剛出單不到三個(gè)月的新店鋪，盡管目前的單量可以讓order defect為1%以下，但是按照亞馬遜長(zhǎng)期和短期的算法就超出了零點(diǎn)幾個(gè)百分點(diǎn)，封店原因就是order defect超過1%。

情急之下，賣家立刻寫了500+的申訴信，晚上發(fā)出，半夜就收到了賬號(hào)恢復(fù)的郵件，前后僅11個(gè)小時(shí)，就經(jīng)歷了過山車般的驚悚和激動(dòng)！

申訴郵件內(nèi)容：

Dear Amazon seller support:

This is * (店鋪名) writing to you.

Thank you so much for your concern of our account. We just received a notification that our selling privilege has been removed because of the order defect rate is above 1%. Before receiving the performance review notification,we were exactly working on improving our customers satisfaction while shopping in our store. We checked the Performance Metrics and noticed that our Order Defect Rate and Valid Tracking Rate did not meet Amazons requirement. Here are detailed reasons that we conclude from those problems and we would like to improve all the way on Amazon selling to satisfy our customer and service good products and communication:

1.There are some pasts confused our customer during their use.

2.A few orders were missed when shipping which makes customer wait long.

3.Product information need to be updated in time for customers to choose their right product.

4.Customer service need to be more effective and in time for solving customers problems.

套路一：知道自己錯(cuò)了+套路二：錯(cuò)在哪里

As we are new seller on Amazon, we just sold our first item on 2016-11-*, and until today we sold *** orders on Amazon. We thanks so much that Amazon can provide such chance for us to delivery customers good products. And we are planning to provide more quality products on Amazon and drive our sales to $*,*00,000 a month with **** orders, and grow 40-50% every month. However, we did not that familiar with how to meet the performance standard, to this point we acknowledge it is our fault. We had updated details for listings and standards of customer service for our stuff and promise to try our best to service customers well on Amazon if we can get the permission to sell again.Would you please consider the account seller rating and the currant rapidly increasing sales in our store? We never got a negative feedback on our account and there are still items waiting to be shipped into FBA on **day, hope you could give us a chance to improve!

開始給亞馬遜畫大餅，我們的未來(lái)銷量會(huì)怎樣怎樣的，還等著用FBA給亞馬遜送錢+好話1

If we get the valuable selling chance on Amazon, we will do as follows:

1. Absolutely, we will learn through all the policies and rules about selling on your platform.

2. We will check the listings in our account to see if they provide enough information for customers to make their right decisions.

3. We will focus on awaiting shipment items to customers. Double check to confirm customers will have their satisfied items.

4.Use FBA shipping service to give customer good shipping service. Educate stuff of our own warehouse to trible check awaiting shipping orders every day to confirm all the products will on their way to customers.

5.Find out order problems automatically and solve them with customer within 24 hours. Any complaints or product issues we will solve them in proper way within a day in favor of the customer's right.

6. We will build up our own ERP to manage the running for Amazon selling.To control customer services and shipping services with accurate data.

套路三：要怎么改

Sincerely, we write this. We will try our best to provide our sales on Amazon.We believe Amazon will give this issue a serious consideration, and to us,there is a hope, a new chance for us! We will always provide good products and services to customers on Amazon selling.

好話2

Look forward to receive your reply.

Best regards

店鋪名

除了那些慣用的套路，賣家還加上能夠給亞馬遜有利的銷量和收入，曉之以理，動(dòng)之以情。最終救回了賬號(hào)！

亞馬遜的回信

Hello,

We reviewed your account and the information you provided, and we have decided that you may sell on Amazon.com again. In our efforts to protect our community, we sometimes err on the side of caution. We are sorry for any inconvenience this has caused.Sincerely,Seller Performance TeamAmazon.comhttp://www.amazon.com

以上模板僅供參考

大體上，申訴郵件必須包含這些內(nèi)容：

1、簡(jiǎn)單概括自己被封號(hào)的原因，表明對(duì)錯(cuò)誤的認(rèn)識(shí)和改變的決心

2、對(duì)現(xiàn)有的問題羅列出兩三點(diǎn)解決辦法

3、作出承諾，用最誠(chéng)懇的態(tài)度請(qǐng)求亞馬遜再給一次機(jī)會(huì)

亞馬遜的規(guī)則只會(huì)變得越來(lái)越嚴(yán)格，很多賬號(hào)無(wú)故被封，然而無(wú)論原因如何，只要賣家老實(shí)本分的做店鋪，努力提升績(jī)效，乖乖地跟著規(guī)則走，相信還是能穩(wěn)住。

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