亞馬遜ppc廣告產(chǎn)品已經(jīng)排名前七，可是我的ACOS一直超高的，這種是不是關(guān)鍵詞有問題啊

亞馬遜ppc廣告產(chǎn)品已經(jīng)排名前七，可是我的ACOS一直超高的，這種是不是關(guān)鍵詞有問題啊
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挖掘海量數(shù)據(jù)，第一時(shí)間反映跨境電商行業(yè)的熱門風(fēng)向，為跨境客戶提供真實(shí)客觀的市場(chǎng)決策依據(jù)。

wweiradio

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Filter the keywords by ACoS:?
After a week or so, you should be able to identify which keywords convert to sales, and at what ACoS. You will want to scan through the keywords and pause keywords that have an ACoS that is higher than your threshold–for Jungle Stix that threshold is 33% ACoS. By the same token, you will want to identify any keywords that are below your ACoS and you can think about increasing the bid so that your ad will appear more frequently for that converting keyword.

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看起來是

葉子的私奔

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綜合分析下展示，點(diǎn)擊，轉(zhuǎn)化，acos很高，有點(diǎn)擊沒轉(zhuǎn)化的話，有可能是listing詳情頁(yè)面不符合買家的預(yù)期，或者有差評(píng)，價(jià)格太高等原因。 建議對(duì)listing多做些優(yōu)化，特別是圖片、賣點(diǎn)、描述這些，并檢查下評(píng)價(jià)是否太少或者有差評(píng)。可以適當(dāng)參考下競(jìng)爭(zhēng)對(duì)手的售價(jià)，看是否要把價(jià)格調(diào)低一點(diǎn)。
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