亞馬遜新注冊(cè)賬號(hào)被凍結(jié)封殺，提示listing侵權(quán)？？怎么申訴？

亞馬遜關(guān)店和移除銷售權(quán)限的案例實(shí)在是太多，不同賣家的實(shí)際情況也不盡相同，這里就分享幾個(gè)典型情況的申訴成功模板。

為避免大家申訴模版雷同導(dǎo)致關(guān)聯(lián)，這里只分析思路，具體的申訴郵件，需要各位根據(jù)店鋪的實(shí)際情況和審核原因進(jìn)行編寫。

1，侵權(quán)申訴模板

Dear Amazon,

Thank you very much for giving me a chance to appeal the removal of our Amazon selling privileges .Please see our following information.

Our selling privileges has been removed by Amazon on March,14th,2017. Amazon removed our selling privileges because some of our listings violated related Amazon policies,especially infringed intellectual property rights of some rights holders.

First,we apologize...

Second,...

Third,as for the violated brands XXXX and violated ASINs: XXXXXX...

1.Why Amazon removed our selling privileges

1.1 Amazon thinks those products are related to brand intellectual property violation...

1.2 Everyone should respect other rights holders’ legal interests...

2.How we solve the problem and prevent the mistakes happen again

...

2.1 ...

2.2 ...

2.3 ...

2.4 ...

2.5 ...

2.6 We apologize to the rights holders and to Amazon with our sincerity on behalf of our whole company again. We promise we correct our mistakes. Please trust us and give us a chance.

3.Additional information we let Amazon know

We are a new company.

1)...

2)...

3)...

4)...

We have supplied the essential materials ...

Best Regards

XXX(店鋪名)

2，ODR過(guò)高，導(dǎo)致自發(fā)貨權(quán)限被取消及移除銷售權(quán)限的申訴模板

Dear Amazon Team,

Thank you for giving us a chance to state our detailed and plans about precise solutions regarding shipments. We will show you how we resolve this kind of problems in the future. Please investigate us because it is Amazon’s rights. We have a confidence in becoming a good seller when we avoid defects later.

1,Why our account is locked

...

...

...

2,How to correct the problem

2.1...

2.2,We will make a better inventory management to avoid the occurrence of any short supply.

2.3,We will confirm dispatch every day and do our best to decrease the Late Dispatch Rate, improving our account performance to a large extent.

2.4,We will increase the ability to handle emergencies, such as power failure which can lead to no access to Internet.

2.5,We will ...

3,How to avoid this problem in the future

3.1,...

3.2,...

3.3,We will inform customers of the latest delivery news so that they can know about the status of the items they buy. Moreover, we will ...

3.4,As for the delivered but non-receipt items, we will communicate with customers positively and apologize to them first to acquire their forgiveness. Moreover, we will...

3.5,As a new seller who lacks selling experience on Amazon, we will ...

3.6,We will spend much time on inventory management,...

3.7,We will choose FBA as our shipping delivery which can decrease the rate of complaints to a large extent. We will...

3.8,We are ...

4,About our currency metrics

As for our currency metrics, we will obey all Amazon rules and regulations to build a healthy account. We will ...

5,Our information:

Thank you very much to give us a chance to show our detailed plans about how to prevent complaints and other problems. We will ... We are looking forward to your news. We are happy to provide any other additional information as you request. Furthermore, may you have a good day.

Best Regards

XXX(店鋪名)

3，Generic侵權(quán)申訴.

至于Generic侵權(quán)這個(gè)梗，咱們先看看亞馬遜官方對(duì)于Generic的相關(guān)解釋：

Brand information allows customers to determine the model and brand of the product they may purchase. These fields improve the accuracy of your data listings and help customers discover your products. Typically, Brand is the best identifier for a product, but occasionally Manufacturer is used (more common with furniture). We request that you fill out both fields: Brand & Manufacturer.

需要注意的是：不要在Brand和Manufacturer那里直接填寫自己的店鋪名，這是亞馬遜不允許的。非品牌或者白牌產(chǎn)品，在Brand那里填寫Generic，這是亞馬遜的官方規(guī)定。另外，Generic這樣的詞也是不可能被注冊(cè)成功的，因?yàn)檫@類詞根本不符合注冊(cè)的標(biāo)準(zhǔn)。

好了，那就見招拆招，被亞馬遜判為Generic侵權(quán)了到底如何申訴呢：

1，向亞馬遜說(shuō)明自己Brand那里填寫Generic是按照亞馬遜要求來(lái)的，自己并沒(méi)有違規(guī)也沒(méi)有侵權(quán)。

2，按照亞馬遜要求，提供相關(guān)的發(fā)票和資料，要什么提供什么。
3，再次重申，自己是個(gè)誠(chéng)信賣家，不會(huì)違反亞馬遜規(guī)則，請(qǐng)求亞馬遜給自己一個(gè)客觀公正的評(píng)判。

注：關(guān)于Generic侵權(quán)申訴，有大賣朋友說(shuō)不應(yīng)該這么玩，會(huì)玩壞新賣家的，就這個(gè)問(wèn)題更新一下答案。（更新于：2017-3-17）
manufacturer：不可以填寫店鋪名，明確規(guī)定的。
brand：如果填寫generic會(huì)審核，盡量上帶品牌的listing，不建議generic的產(chǎn)品。
?

先進(jìn)行申訴確保后續(xù)可以優(yōu)先解決，申訴時(shí)的要點(diǎn)： 1）首先說(shuō)明自己是follow listing的要求來(lái)操作的，2）說(shuō)明產(chǎn)品圖片完全是自己拍攝（確保一定是自己拍攝圖片）3）如果有品牌表明你們有自己的注冊(cè)品牌，不管國(guó)內(nèi)還是國(guó)外注冊(cè)，可以提供商標(biāo)注冊(cè)證等資料；2）如果是工廠表明自己是工廠，有自己的設(shè)計(jì)人員等，4）說(shuō)明首次開店，目前已準(zhǔn)備或者已發(fā)送FBA貨件等（如果已經(jīng)有操作的話）5）表明會(huì)遵守亞馬遜的規(guī)則來(lái)操作為顧客提供質(zhì)量好的產(chǎn)品和服務(wù)

好像這次很多剛注冊(cè)的亞馬遜全球開店用戶都被封號(hào)了，亞馬遜也沒(méi)有詳細(xì)說(shuō)明原因，你撞槍口上了

確保不要上傳侵權(quán)產(chǎn)品
圖片必須符合亞馬遜要求
類目不要錯(cuò)放了

發(fā)申訴郵件時(shí)記得把自己公司的資質(zhì)，譬如工廠、自有品牌等說(shuō)明一下，特別有自己的品牌的最好提供一下商標(biāo)注冊(cè)證或者商標(biāo)受理書

@ 曉嫻 關(guān)于亞馬遜判為Generic侵權(quán)，招商經(jīng)理是這么說(shuō)的
?
?品牌和制造商哪里我們之前是有3個(gè)寫法：
1.填寫自己的店鋪名，保證店鋪名不存在被別人注冊(cè)成品牌，而且我們店鋪運(yùn)營(yíng)的好一年內(nèi)自己可以自己去注冊(cè)成品牌！
2、填寫generic，這個(gè)現(xiàn)在已經(jīng)不能用了，因?yàn)檫@個(gè)詞已經(jīng)有人注冊(cè)了，并且被投訴之后關(guān)店！這個(gè)詞以后都是不可以填寫的！
3、填寫跟自己店鋪名稱不想關(guān)的實(shí)際品牌，但是要保證品牌有授權(quán)或者是自己的品牌！?

過(guò)去的賬號(hào)注冊(cè)就能用，很少被二審，但現(xiàn)在二審越來(lái)越多，似乎成了新賬戶必過(guò)的一關(guān)。不過(guò)，只要正常提供材料說(shuō)清楚自身情況，賬號(hào)就不會(huì)有太大問(wèn)題。最近有很多奇葩的封號(hào)，有的人最新看到有人只用了二十分鐘就shen申述回來(lái)的

大部分這類型賬號(hào)是可以申訴的，準(zhǔn)備好好寫文章給亞馬遜吧~

標(biāo)題描述或者其他地方 不要填寫侵權(quán)的用語(yǔ)或者信息

過(guò)濾賣家主體，過(guò)濾產(chǎn)品正規(guī)性，這估計(jì)是今年的常態(tài)！

目前已經(jīng)被凍結(jié)的賣家如果確認(rèn)商品沒(méi)有侵權(quán)，沒(méi)有被投訴的情況，請(qǐng)大家準(zhǔn)備好申訴郵件發(fā)送到seller-performance@amazon.com, 以確保后續(xù)可以優(yōu)先解決你的問(wèn)題

我的也是，走晚上被關(guān)了，郵件信息一樣！貌似很多很多很多被關(guān)的，都是新賬號(hào)。請(qǐng)問(wèn)一下你有沒(méi)有使用vpn軟件？據(jù)說(shuō)可能跟使用VPN軟件注冊(cè)有關(guān)。

不少賣家試圖增加權(quán)重吸引流量，在亞馬遜后臺(tái)信息中填入大品牌詞或者競(jìng)爭(zhēng)對(duì)手的品牌，這樣很容易導(dǎo)致賬戶被封啦！亞馬遜Listing解凍方法可參考http://hungryforhealthierjudgement.com/article/23397

我也是，3月8號(hào)審核剛過(guò)，還沒(méi)上傳listing，昨天收到郵件移除銷售權(quán)，簡(jiǎn)直了！不曉得怎么辦，我啥都沒(méi)操作呀！

賣家賬號(hào)被凍結(jié)的原因無(wú)非幾種：賬號(hào)關(guān)聯(lián)、銷售侵權(quán)商品、賬號(hào)績(jī)效考核、review、認(rèn)證、語(yǔ)言。
其他的原因有：產(chǎn)品本身或包裝、listing圖片或正文上有二維碼或鏈接，引導(dǎo)買家前往除亞馬遜以外平臺(tái)的行為，會(huì)導(dǎo)致賬號(hào)審核。通過(guò)亞馬遜以外渠道做轉(zhuǎn)款或退款的行為，會(huì)導(dǎo)致賬號(hào)審核。確保listing分類正確，描述無(wú)歧義，積極處理退貨、退款請(qǐng)求。

根據(jù)樓上那個(gè)來(lái)申訴，也可以加上自己的一些資質(zhì)方面的說(shuō)明，譬如你已經(jīng)做了亞馬遜品牌備案等

這次大批量新Amazon賬號(hào)被封的原因主要是在亞馬遜簡(jiǎn)化開店審核流程之后，難免有用各種手段趁機(jī)囤積賬戶的職業(yè)跟賣者或黑科技公司，然后亞馬遜對(duì)有可能涉嫌關(guān)聯(lián)、侵權(quán)、違規(guī)、有潛在安全的產(chǎn)品的店鋪進(jìn)行了二次篩查。

此次亞馬遜肯定也是用機(jī)器人進(jìn)行的批量審查，也難免會(huì)傷及一些無(wú)辜賣家。所以，還是可以Appeal的，如果你不幸被亞馬遜移除了銷售權(quán)限，趕緊去證明你是無(wú)辜的，不是壞人吧！

我賬號(hào)12號(hào)被凍結(jié)，之后申訴了，今天亞馬遜回復(fù)如下郵件：我是新賬號(hào)，只上傳了一個(gè)listing,確定沒(méi)有侵權(quán)和違反平臺(tái)政策的，請(qǐng)問(wèn)我需要怎么回復(fù)這個(gè)郵件呢，像發(fā)票這些我現(xiàn)在也提供不了，訂單也沒(méi)出，謝謝老師！?

Hello,
To help us evaluate your appeal, please provide the information below. If any of the information is not available, please provide an explanation.
?-- Length of time you have been in business
?-- Sources of Amazon inventory, including invoices from past 6 months
?-- Storage location of inventory
-- Addresses of any retail locations?
-- Link to business website
?-- Links to other websites that you actively sell on -- Tracking information for recently shipped orders, if applicable, found on the Manage Orders page in Seller Central (https://sellercentral.amazon.com/gp/orders-v2/list) -- Tax ID, if available We will review the information you provide and respond to your appeal within 24 hours.?
Sincerely,?
Seller Performance Team
?Amazon.com
?

@找回曾經(jīng)的自己
亞馬遜要求你提供以下信息，如果沒(méi)有的話，就加以說(shuō)明自己的實(shí)際情況：
1.從事外貿(mào)電商有多久了。
2.商品采購(gòu)渠道，最好是找你的供應(yīng)商開正規(guī)的增值稅發(fā)票，六個(gè)月之內(nèi)任意時(shí)間即可。
3.庫(kù)存地址，可以填公司地址。
4.實(shí)體店的地址?？梢蕴罟镜刂贰?br /> 5.business website是你商品的官網(wǎng)。
6.other website you sell on是速賣通或者ebay那樣的。沒(méi)有的話就不寫。
7.沒(méi)有就不填。
8.這是國(guó)外的稅號(hào)，沒(méi)有就不用填了。就說(shuō)你是中國(guó)賣家所以沒(méi)有這個(gè)號(hào)碼。

亞馬遜的常規(guī)過(guò)濾操作
?

發(fā)郵件給亞馬遜申訴，不過(guò)過(guò)程很復(fù)雜而且也不一定通過(guò)，還是新注冊(cè)一個(gè)賬號(hào)吧，然后從一開始就注意號(hào)賬號(hào)的運(yùn)營(yíng)安全問(wèn)題，可以使用AdsPower